de root graphic design - amsterdam | Graphic design agency in Amsterdam
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de root graphic design amsterdam logo

Hi! I’m Flor Rojas, a Graphic and Web designer based in beautiful Amsterdam.

I love what I do, and I’m passionate about design. I design logos and all visual branding for small businesses, and sometimes make brochures and illustrations. I have also have experience building websites using the incredible wordpress.

You can check my work here and contact me here.

Graphic design

From business cards to brochures, logos to exhibition graphics, packaging and infographics. Whatever your requirements or budget, I create designs to make you stand out from the crowd.

Visual branding

Visual brand identity is more than just photos. It’s the sum total of everything your audience can see when they look at you. Together, all of those visual elements tell a story.


Whether you're looking for vector graphics, a map for your brochure, logo design, a hand drawn pencil sketch or a canvas painting, when it comes to illustration and drawing I love a new challenge.

Digital design

I have experience designing for various digital platforms including web banners, online advertising, Mailchimp emails, social media banners, icon design and WordPress websites.

Selected works, websites, logos, illustrations
  • All
  • Graphic design
  • Illustrations
  • Print design
  • Web design
Graphic design / Logos / Print / Visual identity / Web design
flor rojas architect graphic designer startup city logo amsterdam
Graphic design / Logos / Print / Visual identity
flor rojas architect graphic designer startup city logo amsterdam
Graphic design / Logos / Print / Visual identity
flor rojas architect graphic designer shesharp amsterdam
Graphic design / Logos / Visual identity / Web design
Graphic design / Logos / Visual identity / Web design
flor rojas architect graphic designer amsterdam

I believe that working with a designer should be an enjoyable experience.

Through my creative approach to projects, I help my clients and their brands meet their full potential. I continually challenge myself to deliver the simplest, most effective, efficient and creative solutions.

Creative solutions
Web development
Online marketing
Website hosting
Domain registration
Website Translation
Interface design

Some of my awesome clients 

Design Process

Clear communication is the key to strong results for each project. My approach begins with an initial discussion about the design project. We get an in-depth look at the current situation; your story, your approach, who you are trying to reach and the key goals involved. Then we take a look at the larger picture or context. This forms the foundation upon which we visualize, explore new directions, and contextualize approaches for achieving the goals of the project. The strongest concepts are brought into focus and sketches are presented. Designs are discussed and developed and honed into the final version through an iterative process. The project is completed with the creation of the final deliverable.



Goal: Set goals and context of the project

Information gathering phase. Research client offering(s) market and competitive landscape. Analysis of goals and objectives of client offering(s) to deliver design and content in an effective manner.



Goal: Create a market strategy

Critical thinking phase. Develop conceptual strategy and approach using analysis and conclusions of data gathered. Conceptualize visual presentation methods based upon strengths of client offering(s).



Goal: Create the look and feel of the project

Articulation phase. Create the visual architecture of the conceptual approach. Explore / develop color, type treatment, look and feel of the design. Present comps and sketches for client review and discussion.



Goal: Create the final product

Production phase. Designs created in final format for print production and / or media outputs, online integration or media presentation as needed. Production and delivery of deliverables.

The Team

Me, me & me.

Flor Rojas

Graphic and Web Designer based in Amsterdam.

Born and raised in Buenos Aires, I moved to Amsterdam in 2015 with my Aussie partner to pursue some dreams. With a Master’s degree in Architecture I found my passion for Graphic design whilst at University. Since then, I’ve had private clients all over the world designing websites, logos, business cards and more. Now, based in Amsterdam I look to help small businesses thrive with the best visual branding as I possibly can.

If you’d like to get in touch, drop me a line below.

Would you like to work with me? Or just say Hi? Send me a message below!